Hy-pre-Active!!!

We live in fast times. Things happen faster. We want them to happen faster. ’30 minutes nai to free’. Some come to us way before we actually deserve them(not the pizza)..Try fame for example.Or before they are ready(could be the pizza..but NO)

Thanks to media hype/PR/simply knowing the people who know the people who know the right people. We’re seeing a new phenomenon..A breed called the Hype(e)-go-Lucky!
While there is seemingly no pejorative touch the term, there are some problems.
Individuals/Organizations who become too big too fast are unlikey to succeed in the long run because – the ‘big’ness is built on a foundation of Hype. They find it hard to sustain after the intial buzz!Or Sometimes, we(the people) change our minds. Just ask the Backstreet Boys!!

Exhibit A – Barack Obama!!

A 48 year old man, with no significant political achievements became the first black president of the united states. Be that as it may, he already has more titles published about him than the Clinton Couple despite their far richer political experience. Most Indian politicians are lucky to have a single book written about them!

While he was busy achieving Iconic Status some remained skeptical. And rightly so.
For the mandate he commanded one would have expected him to come out roaring YES WE CAN!Instead, it’s a little louder than a whimper. His bailout plan is far from potent. Just ask Mr.Paul Krugman. His HealthCare plan is likely to come out a cropper by the time the Centrists and Right Wingers are done with it! No significant changes in Iraq/Afghanistan either.

Somehow the Charisma on the basis of which he won the election doesnt seem enough at the moment!

Is he worth his salt? So far not so good Mr.President.

Exhibit B – Mahendra Singh Dhoni

Captain Courageous and King Midas rolled into one! Or so they say. Taking nothing away from the achievements of the Indian Cricket Team. We have to remember that hes leading a side that he inherited, a-la Ricky Ponting of Australia. Mahi’s (I despise that name..but thats just me :P) real test as a leader is yet to come! But we have still promoted him to Demi-God status. His fan following, according to some publications, is comparable to that of Sachin Tendulkar. That is an insult to the Great Man.
Why? HYPE! He already has the most number of lucrative ad contracts(thats why most people play cricket anyway ;))

Media generates the Hype. We lap it up!
Hold it right there!Convenient!Blame the media!

Q)Why do they create and sell us this Hype?
Ans) Look into a Mirror!Yes you..The One with the puzzled look!…and without it too!

Here clutter, there clutter everywhere clutter clutter!! We’re spoilt for choice and constantly seek new avenues to break the monotony. In a bid to catch our attention. ‘Products'(quality unassured) are packaged attractively, sometimes deceptively and thrust onto us to get their 15 Seconds of Fame!We buy it! Most recede into oblivion after this..Shiney uh..who?ja?

We move from ‘flavour’ to ‘flavour’ because variety is the spice of life!!!Now, its just a slice of life!
Every other day something new promises to Hit our world with a Bang. More often than not. It hits the Earth with a Thud!!!

Courtesy -> Harbinger

Prateek Waghre

~ by TCG Inc. on August 3, 2009.